Vanguard Style Guide
Editor's Desk Kaitlyn Farley Editor's Desk Kaitlyn Farley

Vanguard Style Guide

As editor in chief of The Valley Vanguard, I created a new reporter manual. Since SVSU, my alma mater, didn’t have a journalism program, most new Vanguard reporters did not even know what A.P. stood for when they were first hired. As such, I created a new style guide that was better suited for those brand new at reporting.

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Anatomy of a College Newsroom
Editor's Desk Kaitlyn Farley Editor's Desk Kaitlyn Farley

Anatomy of a College Newsroom

From 2016 to 2020, I was a team member of Saginaw Valley State University’s campus newspaper, The Valley Vanguard. I served as the opinion and A&E editor in 2017 and as editor in chief during my final years there. Before leaving the organization, I performed a workplace ethnography, as the newsroom culture change dramatically in those two years. Below is my final report. It was originally created using InDesign.

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A Deep Dive into Smithsonian
Editor's Desk Kaitlyn Farley Editor's Desk Kaitlyn Farley

A Deep Dive into Smithsonian

The following assignment was created for a Medill Winter 2021 course. We picked a magazine, analyzed its organizational structure, unpacked the layout of its digital and print spread, and dissected its audience and standing among its competitors. Email me (kaitlyn@mediafeed.org) with any questions or comments about my organizational ethnography or analysis.

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Pitch Practice:  Smithsonian Story Ideation
Editor's Desk Kaitlyn Farley Editor's Desk Kaitlyn Farley

Pitch Practice: Smithsonian Story Ideation

Below is an assignment for a Medill course in Winter 2021. For the assignment, we chose a publication to create short and long pitches for, line edit an existing piece for the publication, and create pitch packages, including social media plans. Please feel free to email me (kaitlyn@mediafeed.org) if you have questions or would like to discuss my editing or pitching process.

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