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Kaitlyn Farley
EDUCATION
Northwestern University, Chicago
Master of Science in Editorial Journalism, August 2021 Social justice and investigative specialization, 4.0
Saginaw Valley State University, Saginaw, MI Bachelor of Arts, May 2020
Double major in Professional and Technical Writing and History, 3.98
RELEVANT EXPERIENCES
QA Editor, Company under NDA
January 2023-present
• User alignment for LLM and genAl applications (interpretation of user intent, analysis of context of UX, review of content structure and linguistic adherence to quality standards)
• Content review and audit against preset parameters that are use case specific
• Rewriting of content with the specific intent of improving the model performance and adherence to policy standards and stylistic guidelines
• Comparison and assessment between Al-generated vs human reviewed content
• Gathering and sharing feedback
• Cooperation with team members and knowledge sharing with the rest of the team
• Quality assessment of work generated by junior team members and other vendor teams
• Support new and junior team members by sharing suggestions, experience and encouragement to ensure integration and contribute to overall team performance
MediaFeed, Senior Editor, Brand Publishing
January 2022-present
• Work closely with clients to syndicate content on MSN, Yahoo, and various other partners
• Perform gap analyses, traffic reports, CMS support, and weekly syndication goals
• Create custom plans for client success through syndication and the support needed to accomplish these goals
MediaFeed, Senior Editor/Writer
December 2020-present
Pitched & wrote top-performing pieces, including: roundups of discontinued fast food items, weird ice cream flavors, each state’s favorite potato-based side dish, bizarre bubble tea trends, internet-famous pizza toppings and best last-minute Halloween party foods
Optimize articles for selected SEO keywords using TF-IDF Tool, MOZ, Text Optimizer and Google Analytics
Optimize headlines based on SEO and update throughout the day as needed (depending largely on traffic)
Keep up-to-date on MSN’s algorithm changes to increase MediaFeed’s odds of getting placed on the first page of MSN News or Microsoft Start
Create content & schedules for social media (MediaFeed did not have a social media presence before I took over this role; since October 2021, our referral traffic has gone up 29.8 percent)
Arbitrated with Twitter to take over the @MediaFeed username from a non-active account
Build & line edit stringer & freelancer stories in CMS
Create style guides for MSN and MediaFeed.org content & trained stringers and freelancers using them
Point-person on website redesign, including: selecting and creating content for new pillars and verticals based on top-performing articles, work with stringers to create a more straightforward CMS, redesigning the site layout and look, and building affiliate marketing, ads and sponsorship relationships
Freelance, Various
January 2020-present
Write and edit for various industries, including: Lokker, The Petey Greene Program, The Progressive, SoFi
PureLinq, Remote
August 2020- January 2021
Wrote blog posts for various industries, including aerospace, cyber security, fashion and marketing
Edited articles from other freelancers
Created guidelines and outlines for other freelancers and clients
Saginaw News-MLive, Saginaw, MI
News intern, April 2020-August 2020
Covered stories remotely during COVID-19 pandemic
Second most-viewed MLive writer during the Midland 500-year flood breaking news coverage
Wrote enterprise stories about local businesses during the pandemic, 500-year flood follow-up stories
WSGW News Radio, Saginaw, MI
Part-time reporter, January 2020-March 2020
Beats: Bay City Council Meetings, Local K-12 board meetings
Used Audition to create & edit radio clips
Wrote website copy and took photos for online stories
NPR, Delta Community College, Saginaw, MI
News Intern, February 2019-May 2019
Beat: Midland City Council meetings
Recorded and edited 60-second news clips
Uploaded clips for both radio and podcast
The Valley Vanguard/SVSU, Saginaw, MI
Advisor, Editor-in-Chief, Reporter, August 2016-May 2020
Created website and increased web views from 2,500 to 8,000/month
Redid website using coding, design principles and usability testing
Trained and mentored staff of 26
Used FOIA to tell award-winning enterprise and feature stories about Title IX and NCAA violations
Served as advisor from October 2020 to February 2021; led editors in handling the death by suicide of a professor on campus
HONORS
Michigan Press Association News Scholar and National Newspaper Association Fellow
August 2019-May 2020
Chosen as one of four statewide MPA college scholars and the only one chosen for the fellowship
First SVSU student to receive either honor (Note that the fellowship was in conjunction with the National Newspaper Association and involved a reporting trip to D.C. that was canceled because of the pandemic)
Awarded $500 scholarship based on undergraduate news clips and written essay on democracy & reporters
Michigan Press Association College 2019 Contest
Received several awards for undergraduate news clips:
News Story, 2nd
Non-Front Page Design, 3rd (first time my college newspaper won a design award)
Best Writer, Honorable Mention
News Story, Honorable Mention
SKILLS
Publishing: Chicago Manual of Style editing symbols, A.P. Style, In-house guides
Computer: Adobe Creative Suite, Excel, XML, CSS, HTML, JIRA, oXygen, CMS Social Media: Facebook, Twitter, Instagram, YouTube, Reddit, Pinterest
Media: Photo, Audio, Video, Multimedia, Print, Video, Podcast, Digital