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Kaitlyn Farley

EDUCATION

Northwestern University

Master of Science, Editorial Journalism

GPA: 4.0, Aug 2020 - Aug 2021

Saginaw Valley State University

Bachelor of Arts, Professional and Technical Writing and History

GPA: 3.98, Aug 2016 - May 2020

Work Experience

QA Editor

Freelance

Jan 2022 - Present

  • User alignment for LLM and genAl applications (interpretation of user intent, analysis of context of UX, review of content structure and linguistic adherence to quality standards)

  • Content review and audit against preset parameters that are use-case-specific

  • Rewriting of content with the specific intent of improving the model performance and adherence to policy standards and stylistic guidelines

  • Comparation and assessment between Al-generated vs human-reviewed content

  • Gathering and sharing feedback

  • Cooperation with team members and knowledge-sharing with the rest of the team

  • Quality assessment of work generated by junior team members and other vendor teams

  • Support new and junior team members by sharing suggestions, experience and encouragement to ensure integration and contribute to overall team performance

Senior Editorial Lead

MediaFeed, Brand Publishing

Create custom plans for client success through syndication and the support needed to accomplish these goals

Dec 2019 - Present

  • Support clients with syndicating content on MSN, Yahoo, and various other partners

  • Serve as conduit between clients, partners and editorial team members

  • Educate and train clients on editorial processes

  • Editorial lead on gap analyses, traffic reports, CMS support, and weekly syndication goals

  • Optimize articles for selected SEO keywords using TF-IDF Tool, MOZ, SEMRush

  • Create style and editorial guides for MSN and various partners, clients

  • Train interns, stringers and freelancers

Writer, Editor

Freelance

Jan 2020 - Jan 2024

  • Write, edit for various clients, including : Lokker, The Petey Greene Program, The Progressive, SoFi PureLinq

  • Wrote blog posts for various industries, including aerospace, cyber security, fashion and marketing

  • Assigned and edited articles from freelancers

  • Created editorial guidelines and outlines for other freelancers and clients

  • Assisted in hiring and onboarding freelance staff

  • Developed and carried out client SME interview processes (research, interviews, answering questions, etc.)

Editor, Writer

Purelinq

January 2020- January 2022

  • Wrote and assigned freelance article outlines, managed freelancer network, wrote and edited client content

  • Wrote blog posts for various industries, including aerospace, cyber security, fashion and marketing

  • Assigned and edited articles from freelancers

  • Created editorial guidelines and outlines for other freelancers and clients

  • Assisted in hiring and onboarding freelance staff

  • Developed and carried out client SME interview processes (research, interviews, answering questions, etc.)

Breaking News Reporter

Saginaw News-MLive

Saginaw, MI

April 2020-August 2020

  • Covered stories remotely during COVID-19 pandemic

  • Second most-viewed MLive writer during the Midland 500-year flood breaking news coverage

  • Wrote enterprise stories about local businesses during the pandemic, 500-year flood follow-up stories

Reporter

WSGW News Radio

Saginaw, MI

January 2020-March 2020

  • Beats: Bay City Council Meetings, Local K-12 board meetings

  • Used Audition to create & edit radio clips

  • Wrote website copy and took photos for online stories

ACHIEVEMENTS

The Media Kit

Present

  • Launched and currently oversee new thought leadership blog, The Media Kit

  • In just over a year, went from zero organic search term rankings to 450, 91 of which have a Top 10 SERP ranking on Google

Northwestern Intern Program

Present

  • Launched and managed our quarterly intern program with Northwestern’s journalism program for both undergrad and grad students

  • Opened program up to undergrad, not just grad, students this year

Client A SERP Campaign

Jan 2025

  • Over a 6-month period, all of one MediaFeed Client A’s syndicated stories increased in SERPs (8 syndicated vs 8 non- syndicated).

  • Over the same 6 month period, none of the non-syndicated stories increased in SERPs

  • Over half of syndicated stories went from not ranking at all (signified as zero) to having 5/8 of the stories pubbed over the last 6 months ranking for their respective keyword(s)

  • The average SERP ranking of the 5 stories selected for this SERP sample was 14.75

Client B SERP Campaign

Nov 2024

  • MediaFeed Client B’s syndicated content on average increased 46.72% more in SERPs over the last year than non-syndicated content (6 syndicated vs 6 non-syndicated stories).

  • Saw an average of 22.34 spots/rankings higher

Client C SERP Campaign

Dec 2024

  • MediaFeed Client C backlinks Acquired (Since start of program, March to Dec 2024) increased 86.41% for one site and backlinks (DR 70+) increased 120.13% for a second site

  • Articles syndicated for 3 mo. saw 16.9% increase in Page 1 Rankings

  • Keyword traffic for those articles increased 88.44%

HONORS

SABEW Goldschmidt Fellow

September 2024-November 2024

  • 1 of 7 journalists chosen as a Society of Advancing Business Editing Goldschmidt Fellow

  • Invited to St. Louis FRED to participate in an interactive experience into how government creates and uses data and allows Fellows to meet with national data experts

  • Learned about different types of FRED data and explored special reports

  • Worked with experts to take the pulse of the American economy, feed that information to the Federal Open Market Committee (FOMC) and influence interest rate decisions

Michigan Press Association News Scholar and National Newspaper Association Fellow

August 2019-May 2020

  • Chosen as one of four statewide MPA college scholars and the only one chosen for the fellowship

  • First SVSU student to receive either honor (Note that the fellowship was in conjunction with the National Newspaper Association and involved a reporting trip to D.C. that was canceled because of the pandemic)

  • Awarded $500 scholarship based on undergraduate news clips and written essay on democracy & reporters

Michigan Press Association College 2019 Contest

  • Received several awards for undergraduate news clips:

  • News Story, 2nd

  • Non-Front Page Design, 3rd (first time my college newspaper won a design award)

  • Best Writer, Honorable Mention

  • News Story, Honorable Mention