Writings
AOL: 10 Ways to Measure the Effectiveness of Content Marketing
Newsbreak: Semrush & Search Engine Land: Navigating Merky Merger Waters
MSN: Brand Publishing vs. Content Marketing: Do You Know the Difference?
MediaFeed Thought Leadership: What Would The Bear Do: Brand Publishing vs. Branded Content
Medill Reports: Bed Bath & Beyond Inc. stocks drop after fourth-quarter earnings release
Medill Reports: Post-pandemic, Chicagoans prep for delayed retirements
Medill Reports: Chicago restaurateurs struggle to fill jobs as appetite for dining increases
Content Syndication & Editing
MediaFeed’s The Media Kit: I work with a team of writers to ideate, research current SEO & industry trends, assign, write & edit thought leadership pieces.
Redacted 2025 Brand Publishing Calendar: Organization for our clients’ stories. This is also how my team brainstorms new heders for stories and determines which articles would work best for syndication and when they should be published.
Redacted Client SERP Data: Example SERP & organic keyword, traffic data for a client. Illustrates their increase in SERPs, organic keywords since beginning syndication with us
Redacted Client Vertical Redesign: Based on keyword & content gap analysis results. Breaks down pillars into articles and the keywords they hit.
Redacted Client Competitive Analysis: Breaks down missing keywords and stories based on keyword gap analysis of Client and Client’s top competitors.
Redacted Client Focus Keywords Gap Analysis: Client gave us four categories of stories they wanted story ideas for. Based on a gap analysis, I used their top missing keywords to develop story ideas and potential organic search volume gains each story could provide. I also offered a tab of more generic ideas that could serve as pillar articles that link out to the more specific stories and a tab of additional keywords that were not included in their original request but that could result in organic SERP and traffic gains.