Executive Editor

I’m the executive editor at MediaFeed, owner of Up-Late Media, LLC, and founder & president of AforAce, the first & only nonprofit in Illinois focusing on asexual advocacy. I earned an MS in Editorial Journalism from Northwestern and have over a decade of experience in content, media & marketing. I have a strong background in editorial leadership, including team management & mentorship, SEO & AEO analysis, writing & editing for various industries, and content marketing & strategy.

I am currently available for freelance work independently or through Upwork.

Find me on LinkedIn or email kfarley287@gmail.com

My Skills

    • Audience Research

    • Content Strategy Development:

    • Content Ideation

    • Social Media Marketing

    • SEO Optimization

    • Content Syndication

    • Defining Content Goals

    • Audience Research & Segmentation

    • Content Audits

    • Content Calendar Creation

    • Editorial Guidelines Creation

    • Workflow Management

    • Channel Selection & Optimization

    • Creation, implementation and training others updated in-house style guides, other training materials

    • Content Ideation

    • Building stories in custom and standard CMS for disparate clients

    • Content Distribution & Promotion

    • Content Analysis & Measurement

    • Communication & Collaboration

    • User Alignment

    • Content Review & Audit

    • Content Rewriting

    • Content Creation

    • Data Analysis & Interpretation

    • Defining KPIs

    • Goal Setting & Alignment

    • Data Collection & Measurement

    • Communication & Presentation

    • Problem-Solving & Decision-Making

    • Keyword Research

    • On-Page & Off-Page Optimization

    • Technical SEO

    • Technical AEO/GEO

    • Data Analysis & Interpretation

    • SEO Tools: Ahrefs, SEMrush, Moz, SpyFu, SimilarWeb

    • Social Media Analytics: Google Analytics, Social Blade

    • Data Collection & Wrangling

    • Data Transformation

    • Statistical Analysis

    • Data Visualization

    • Data Storytelling

    • Identifying Competitors

    • Analyzing Competitor Websites

    • Backlink Analysis

    • Social Media Analysis

    • Using Competitor Analysis for SEO Strategy