A Deep Dive into Smithsonian
Editor's Desk Kaitlyn Farley Editor's Desk Kaitlyn Farley

A Deep Dive into Smithsonian

The following assignment was created for a Medill Winter 2021 course. We picked a magazine, analyzed its organizational structure, unpacked the layout of its digital and print spread, and dissected its audience and standing among its competitors. Email me (kaitlyn@mediafeed.org) with any questions or comments about my organizational ethnography or analysis.

Read More
Pitch Practice:  Smithsonian Story Ideation
Editor's Desk Kaitlyn Farley Editor's Desk Kaitlyn Farley

Pitch Practice: Smithsonian Story Ideation

Below is an assignment for a Medill course in Winter 2021. For the assignment, we chose a publication to create short and long pitches for, line edit an existing piece for the publication, and create pitch packages, including social media plans. Please feel free to email me (kaitlyn@mediafeed.org) if you have questions or would like to discuss my editing or pitching process.

Read More